Start Your Engines with #NSBW19

NSBW19-logoB1 Buckle up! Before you green light your National School Breakfast Week 2019 celebration, snag these extra promotional resources based on the theme, “Start Your Engines with School Breakfast!” For more inspiration, make sure to check out the original article, “Ready to Start Your Engines?” written by SNA’s Director of Marketing, Kristin Fletcher and published in the November 2018 edition of SN magazine. #NSBW19 is speeding up fast. Be a winner and pick up these tips!

  1. Photography Tips &Tricks

    You know the importance of a good photo, but now is the time to up your photography game. You won’t need a fancy camera—your camera phone will do the trick. Here are five tips to help you ace modern photography:

    1. Take photos in natural light, by a window if possible.
    2. Remove distracting background objects and try different angles.
    3. Crop instead of using the zoom feature to avoid grainy photos.
    4. Use colorful trays and food combinations.
    5. Practice, practice, practice!

    But don’t limit yourself to just photos! In the world of social media, video is king of the road. If you have a smartphone or a tablet, you have a video camera—it doesn’t have to be fancy. Video ideas include contest winners, special events or even a “cafeteria tour” so that viewers can see what a clean, friendly and fun place the cafeteria is.

    Want to broadcast live? Consider using Facebook and stream a special event during NSBW. Interview students, staff and/or administrators on-air about the importance of school breakfast. Alert the public ahead of time so they know when to tune in. Make sure you have the help you need to coordinate it and pull it off, e.g., a second person to help you on the day of and a communications expert from your district to weigh in.

  2. Get Social

    The right tools are an essential component for any racing “pit crew,” and timing can make or break a race. The same is true for social media! Think about what social media tools you want to use—parents like Twitter and Facebook, while students prefer Snapchat and Instagram. Before you post, think about what might have viral potential.

    Social media is the place to promote your school’s celebration ahead of time. Share school breakfast updates throughout the week and follow-up in the weeks after #NSBW19 about increased participation, contest winners and special guests. Personalize the message for students and parents to communicate what makes your school breakfast program special! Check out the official toolkit for lots of sample posts and tweets you can modify to make your own.

    When it comes to sharing on social media, great photos are one of the most important elements. Eye-catching images are essential! Filters provided by platforms like Snapchat or Instagram may lend themselves perfectly to the theme.

    • Use photos of faces (students, your nutrition team, school staff, parents, etc.) whenever possible. Facebook posts featuring human faces perform better than those without.
    • Share photos of school breakfast/menu items, parties, prizes, special events, students and special guests.
    • Use the collected photos and stories from your staff members to create photo albums or stories on Facebook and Instagram.

  3. Social Media 101: Dos and Don’ts

    DO

    • Use hashtags to track the conversation and amplify your own posts. Great ones include: #NSBW19 #schoolbreakfast #StartYourEngines
    • Use photos of healthy menu options. List what’s on the tray in the photo caption. Using local ingredients? Tag the farmer/producer.
    • Update your Facebook page with our #NSBW19-branded cover photos or other NSBW shareable content available on the SNA website.
    • Make sure there is good lighting. Take photos in the most natural light possible, such as near a window or outside.

    DON’T

    • Share blurry or unclear photos.
    • Post photos of students without signed media release forms from a parent or guardian. Make sure your school’s communication office has release templates on file.
    • Stop talking about #NSBW19 after it’s over! Follow-up with a post-NSBW update via a blog or newsletter, for example.
    • Worry if your school or program isn’t on social media! Share your photos with us—send them our way on Facebook ( @SchoolNutritionAssociation) or Twitter ( @SchoolLunch).

  4. What’s It All About?

    What do you know about the National Association of Stock Car Racing? What if we called it by its more popular acronym NASCAR? Test your knowledge with these nine extra fast facts (find nine more in the article from November 2018).

    1. The three most popular and largest NASCAR series today are the Monster Energy NASCAR Cup Series (formerly Spring Cup Series), the Xfinity Series and the Camping World Truck Series.
    2. It weighs you down. Because of break-neck speeds, drivers experience between 2- and 3G's when making turns on the track. This is equal to up to three times the force of gravity.
    3. It’s hard on the neck. Drivers must specifically train their necks because they are always looking left going around turns.
    4. It ties you down. Drivers’ heads must remain in place with what is called a HANS device. This became a requirement on all NASCARS after the death of racing legend Dale Earnhardt in 2003.
    5. It makes bathroom visits complicated. Because there is no way to stop for bathroom breaks during a NASCAR race, the drivers sometimes just have “go” in their seat! After a race, they cover themselves with water to hide the obvious (as well as cool down).
    6. It has an “Oval Office.” This is a nickname for the mobile command station used by officials of the NASCAR oval track racing series. The office, located in a trailer, travels from race to race.
    7. It’s been on the big screen. Several movies have been made involving NASCAR including “Talladega Nights, The Ballad of Ricky Bobby” and “Days of Thunder.”
    8. It involves doughnuts. Not the kind you eat, unfortunately. The stunt is performed by the winning driver where the car spins around, generating smoke and leaving burnt rubber on the track in the form of a circle.
    9. It has its own museum where you can test your skills. The NASCAR Hall of Fame, located in Charlotte, North Carolina, is a high-tech, interactive entertainment attraction with artifacts, hands-on exhibits, and a racing simulator experience where you can climb inside a car and be part of a race.
  5. Wheeling Word Play

    Want to apply words associated with racing and driving to your menu items for the week? Here are 15 to get you started—Short Track Biscuits, anyone?

    Banking—The slope of a racetrack at a curve or a corner, which allows race cars to maintain speed through the turns. Low banking, however, requires slowing down.

    Downforce—A combination of aerodynamic and centrifugal forces. The more downforce at play, the more grip a car has to the road. But, more downforce also means more drag, which can rob a racecar of speed.

    Drafting—When two or more cars run nose-to-tail, the lead car displaces the air in front of it. This creates a vacuum between its rear end and the nose of the following car, actually pulling the second car along with it.

    Drag—When a car passes through air at high speeds, it experiences resistance—or drag.

    Groove—This is the best route along the track.

    Loose—When rear tires of the car have trouble sticking in the corners, the car begins to fishtail as the backend swings outward during turns. Some of this effect can be desirable on certain tracks.

    Happy Hour—This is the final hour of practice time for the drivers before a race.

    Marbles—Rubber can build up on the groove of the track, and drivers who find themselves “in the marbles” tend to lose control of their cars.

    Slingshot—This is a maneuver in which a car following the leader in a draft suddenly steers around it, breaking the vacuum and providing an extra burst of speed that allows the second car to take the lead.

    Splitter—Front splitters are essential as they help to balance the front and rear distribution of downforce. They appear as flat extensions on the very bottom of the front bumper.

    Spoiler—Similar to a splitter, the spoiler helps balance out and remove any unfavorable air movement.

    Short Pit—This is the strategy of pitting far before running out of fuel, getting fresh tires to make up time on the leaders and, theoretically, taking the lead once those lead cars need to pit.

    Short Track—This is a race track just one mile in length.

    Superspeedway—A racetrack that is at least two miles in length. There are only seven superspeedways in the United States, the most famous residing in Indianapolis.

    Tight –This results from the front wheels losing grip before the rear wheels when going through a turn.

    RPM—The number of revolutions a tire makes per minute—literally Revolutions Per Minute.

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Arlington, VA 22206
servicecenter@schoolnutrition.org  

Tel (703) 824-3000
Fax (703) 824-3015

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