National School Breakfast Week
National School Breakfast Week (NSBW) celebrates the importance of a nutritious school breakfast in fueling students for success. This special observance during the first week of March celebrates the national School Breakfast Program and the many ways it gives kids a great start every day.
#NSBW23 will take place March 6-10, 2023.
2023 NSBW Logos
Get started by downloading official #NSLW22 artwork to use in your marketing efforts.
Plan Your National School Breakfast Week Celebration
Marketing & PR Resources
Check out SNA-developed marketing tools, including an infographic (available in English and Spanish, an official proclamation and a customizable press release.
Once you've downloaded the official #NSBW23 logo, spruce up your marketing materials with additional fun themed graphics.
This Year’s Theme
#NSBW23’s theme is “Dig in to School Breakfast!" Read School Nutrition’s deep-dive into specifics.
See Last Year’s Celebrations
SNA members went all out for #NSBW22’s "Take Off with School Breakfast" theme! Get inspiration by seeing how they celebrated.
Why Participate in NSBW?
Discover all the reasons why NSBW festivities can promote your school breakfast program and increase participation.