Firsthand Brands

As featured in one of August’s highly instructional main articles, “Getting Your Brand in Hand” by Dayle Hayes, MS, RD, school nutrition and social media consultant, the below websites (alphabetized by state) all lead to compelling brands from the self-same advisors with low-cost designs and up-to-date advice. See their brands in action and obtain valuable ideas for your own programs when you investigate with just a click of your mouse!

Believe it or not, branding is an important element in a school nutrition program. Branding is what sets you apart from competition, shows your mission to the community and keeps customers coming back for more.

It’s also an ongoing process, not an end goal. School Nutrition talked to directors nationwide, from New Hampshire to California, all of whom used their own internal marketing savvy to build their brands. They all agreed that there are many ways to develop a brand.

Of the 17 directors interviewed, 16 shared their websites for branding inspiration. The districts mentioned range in size from small to medium. And some have been working on their brand for years—while others are just getting started. While several directors have graphic and IT support in their central office, others do not. All of these directors do not have access to a central public relations team or a large marketing budget. While there are many differences among these districts, there was a clear common denominator: They know that a strong brand is essential for changing perceptions about school meals, for increasing participation within their district and for sharing great news about their program.

Happy branding!

Queen Creek (Arizona) Unified School District #95

San Luis (California) Unified School District

Greeley-Evans County (Colorado) School District 6

Bartow County (Georgia) Schools

Calhoun (Georgia) City Schools

Columbia (Georgia) County Schools

Jackson County (Georgia) Schools

Assabet Valley (Massachusetts) Regional Technical High School

Scituate (Massachusetts) Public Schools

Waltham (Massachusetts) Public Schools

Liberty (Missouri) Public Schools

Oyster River (New Hampshire)

Anderson (South Carolina) 5

Angleton (Texas) Independent School District

Ector County (Texas) Independent School District

Staunton City (Virginia) Schools

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SNA State Associations

The School Nutrition Association has a presence in every state across the country. View links to many of the state associations to find out more about what SNA is doing nationwide. 

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