Emerging Trends in Marketing Strategy

School nutrition leaders who lean into the latest marketing trends have a unique opportunity to tell their stories in ways that connect with students, family and the community. Let’s dive into the current top marketing trends, plus how SNA’s Made With School Lunch campaign can take your marketing to the next level.

The Power of Community

Community is about something simple and very much human: people coming together. And in a world that can often push the importance of individuality, remembering the power of community feels more essential than ever.

It Takes a Village to Create a Menu

By gathering input from students, parents and staff, Prince William County Schools is finding new ways to make meals even more meaningful. Their approach shows how simple feedback can turn good menus into great ones.

School Meals That Connect Us

Over the past couple of years, we’ve highlighted moments, big and small, that remind us just how much school nutrition programs mean to the communities they serve, from stepping up in the wake of natural disasters to inviting students to shape their own menus. Taken together, these stories show how school meals provide so much more than just what’s on the tray.

Finding Purpose in the Unexpected

2025-26 SNA President Stephanie Dillard didn’t plan on a career in school nutrition—but every unexpected turn opened a new door to leadership, and now she is ready to help others grow, get involved and realize their own potential.

What’s Their Why?

SNA’s 2024-25 membership award winners exemplify what it means to serve with heart, resilience and passion. But what keeps them going? What makes the long hours, the navigation of changes and the challenges all worth it? We may know what they do “on paper,” but this year, we’re asking a deeper question: What’s their why?

Culinary Students Prepare (Food) for Liftoff

Learn about space food with NASA’s annual HUNCH Culinary Challenge—a food science and culinary competition for high school student chefs to cook “out of this world” food, with the winning dish produced for astronauts aboard the International Space Station (ISS).

Navigating What’s Next: Food Costs, Regulations & Resilience

During SNA’s 2025 Legislative Action Conference, four SNA leaders shared how they’re working through rising costs, new regulations and staffing hurdles. Their advice? Stay flexible, plan ahead and lean on your peers.

Shaping a Stronger Voice

Heather Perry, SNA School Nutrition Employee/Manager Representative, shares her reflections on the progress made, lessons learned and the importance of raising employee and manager voices at every level of SNA.

Little Chefs, Big Lessons

School nutrition teams are always finding creative ways to inspire young minds through food. At Warrick County School Corporation, the crew brings students behind the scenes, inviting them into the kitchen for fun, hands-on classes where they roll up their sleeves and cook right alongside the school nutrition team.