Membership Campaigns SNA has a number of membership recruitment campaigns and drives each year with tools to help state associations and individual members recruit new members. Membership drives include: For Individual Members 2014-15 Annual Membership Campaign, June 1 through May 31 School Lunch Hero Day Membership Drive, May 1 through May 31 For State Associations Back to School Membership Drive, September 1 through November 30 Spring Membership Drive, March 1 through May 31 To request recruitment materials for a membership drive, email statesupport@schoolnutrition.org.