About NSBW

What is NSBW?

National School Breakfast Week is a weeklong celebration of the School Breakfast Program (SBP). Members celebrate with decorations, special menus, events and celebrations, and more. Increasing breakfast participation is a goal for many SNA members, and NSBW is the perfect time to bring attention to your breakfast program.

Why should I participate?

According to a 2015 survey of SNA members, 96 percent said that their student participation increases during NSBW. Recognizing NSBW in your district or cafeteria helps you:

  • Increase student participation in your program
  • Spread the message to parents that you’re serving a healthy, tasty breakfast at school each day
  • Earn media coverage from local papers, blogs, and TV stations
  • Connect with teachers and administrators at your school, and throughout the district, to spread the word that school meals are healthy and delicious

When is it? What if the timing doesn’t work for us?

#NSBW18 is officially scheduled for March 5-9, 2018.

If you have a student holiday or teacher work day that week, you can schedule the celebration at your convenience—the week before, the week after, it’s up to you!

Contact Us

2900 S. Quincy Street, Suite 700
Arlington, VA 22206

Tel (703) 824-3000
Fax (703) 824-3015

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