About NSBW

What is NSBW?

It’s a weeklong celebration of the National School Breakfast Program, permanently established in 1975 by an act of Congress. Members celebrate with decorations, events, special menu items and other fun events. NSBW is the perfect time to bring attention to your breakfast program and set a goal to increase participation.

NSBW19-egg

  • Reach higher levels of achievement in reading and math
  • Score higher on standardized tests
  • Have better concentration and memory
  • Be more alert and maintain a healthy weight

The National School Breakfast Program also serves more than 14 million children every school day—that’s something drive home to your community!

Capitalize on NSBW with our tools and resources, including social media tips to help you promote your program to parents and students!

Why participate in NSBW?

According to a 2015 survey of SNA members, 96% said that their student participation increases during NSBW. Recognizing NSBW in your district or in your cafeteria helps you:

  • Increase student participation
  • Spread the message to parents that you’re serving healthy and tasty breakfasts at school
  • Earn media coverage from local papers, TV stations, and bloggers
  • Connect with teachers and administrators at your school or in your district to spread the word that school breakfasts are healthy and delicious

What if the timing doesn’t work for us?

NSBW 2019 is scheduled for March 4-8 by an act of Congress, but if you have a student holiday or teacher work day during that week you can celebrate anytime! The week before, or the week after—it’s up to you!

Contact Us

120 Waterfront Street, Suite 300
National Harbor, MD 20745
servicecenter@schoolnutrition.org  

Tel (301) 686-3100
Fax (301) 686-3115

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SNA State Associations

The School Nutrition Association has a presence in every state across the country. View links to many of the state associations to find out more about what SNA is doing nationwide. 

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