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National School Breakfast Week
National School Breakfast Week (NSBW) celebrates the important role a nutritious school breakfast plays in helping students start their day ready to learn, grow, and succeed. Observed each year during the first full week of March, NSBW shines a spotlight on the School Breakfast Program and the dedicated school nutrition professionals who fuel students every morning.
NSBW26 will take place March 2-6, 2026.
Gear up for The Quest for School Breakfast! From colorful posters and banners to fun giveaways, apparel, and student‑friendly swag, the official SNA Shop has everything you need to bring the adventure to life and celebrate National School Breakfast Week in legendary style.
National School Breakfast Week Resources
Welcome adventurers!
Your quest for a strong start begins here. Pull up a seat, tune in, and explore National School Breakfast Week 2026 resources designed to help you bring The Quest for School Breakfast to life—packed with ideas, tools, and inspiration to power every celebration.
Official Quest Logos & Design Element
Suit up your materials with official NSBW26 logos and quest‑ready graphics. These creative assets make it easy to level up posters, menus, social posts, and decorations as you bring The Quest for School Breakfast to life.
Your Quest Celebration Toolkit
Gather everything you need for the adventure ahead with this all‑in‑one toolkit. Filled with checklists, menus, playlists, decorating ideas, and social tips, it helps guide your celebration from start to victory.
Royal News Dispatch
Share your school’s quest far and wide! Customize this press release template to tell your story and invite local media to help spread the word about National School Breakfast Week.
Activity Guide
Souvenir Shop
Quest‑Ready PR Essentials
Rally your kingdom with ready‑to‑use PR resources, including proclamations, press templates, toolkits, activity guides, and more—everything you need to spread the word and spotlight National School Breakfast Week.
Important Notice for Industry Members
The School Nutrition Association greatly values our industry partners and appreciates your support of National School Lunch Week (NSLW) and National School Breakfast Week (NSBW). While participation in these campaigns is encouraged, NSLW and NSBW logos and assets are reserved for individual schools and official campaign sponsors.
To comply with our logo usage guidelines, industry partners may not use NSLW or NSBW logos in advertisements or marketing materials. For questions about appropriate use, please contact Marketing Manager Michael Pereira.
If you are interested in future NSLW or NSBW sponsorship opportunities, please contact Nita Artis, CMP, DES, Senior Corporate Sales, Industry Success & Patron Program. Thank you for your continued partnership in advancing school nutrition programs nationwide.
Future Dates
| Dates |
|---|
| March 2-6, 2026 |
| March 1-5, 2027 |
| March 6-10, 2028 |
| March 5-9, 2029 |
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