Marketing & PR Resources

“School Breakfast Challenge” Presentations

Save time with these pre-developed PowerPoint presentations. The messages in these help you promote “School Breakfast Challenge” and NSBW. Both are customizable to include key messages of your schools and your target audience.


Make it official! Download the sample proclamation and fill in your specific information. You can also request that the mayor or city council proclaim that it is National School Breakfast Week in your town or city.

"School Breakfast Challenge" Press Release

Want to get some recognition for your celebration, but short on time? Use the NSBW official media release Just fill in your district’s information and send it out to your media contacts prior to NSBW.

Social Media Tip Sheet

Download the Social Media Tips Sheet to study up on social media and check out some sample posts for Facebook, Twitter or Instagram.

NSBW Cover Photo

Download one of our cover photos (jpeg) and add it to your program’s Facebook page to increase awareness about NSLW!

Facebook Cover Version 1
Facebook Cover Version 2

Once the image opens in a new window, right click to save a copy to your computer.

Punch Cards

New for 2017 are punch cards. Provide students with one punch each day when they purchase at least one breakfast item. The goal is to get all five punches throughout the week to be eligible for a raffle (to be determined by each school).


Photo Booth Backdrop

Capture images of your students, staff, parents and others involved with the School Breakfast Challenge using a themed backdrop. Get creative! Make your own with construction paper or poster board. The best part about this backdrop is that it can extend beyond National School Breakfast Week.

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SNA State Associations

The School Nutrition Association has a presence in every state across the country. View links to many of the state associations to find out more about what SNA is doing nationwide. 

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