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Contact: Diane Pratt-Heavner


Schools to Celebrate National School Breakfast Week (March 5-9)


“I Heart School Breakfast” Campaign to Promote Benefits of a Healthy Breakfast

NATIONAL HARBOR, MD – School cafeterias across the country will celebrate National School Breakfast Week (March 5-9) through the “I Heart School Breakfast” campaign, with special events, activities and menus designed to raise awareness of the many benefits of school breakfast.

More than 90,000 schools nationwide participate in the School Breakfast Program, which offers students a variety of healthy breakfast options each day. Every meal meets federal nutrition standards limiting fat, calories and sodium, and school nutrition professionals encourage students to choose from an assortment of fruits, vegetables, whole grains and low fat or fat free milk. Research demonstrates that students who eat school breakfast perform better on standardized tests, and have improved classroom behavior and attendance.

For students who rely on free or reduced price meals, school breakfast is a critical source of nutrition to fuel their school days. It is also a convenient choice for students with hectic morning schedules, or those who are not hungry for breakfast first thing in the morning at home. Many schools offer Grab & Go kiosks and Breakfast in the Classroom options that allow students to enjoy the benefits of a healthy breakfast without a trip to the cafeteria. These innovative breakfast service models help schools serve more than 14 million students each school day.

The National School Breakfast Week “I Heart School Breakfast” campaign gives schools an opportunity to educate families and students about the breakfast options available at their schools and how school breakfast provides a healthy, energizing start to the day for students. The campaign includes activity sheets for students and an infographic on the benefits of breakfast for parents.

The School Nutrition Association will also host a National School Breakfast Week giveaway contest on and feature stories from breakfast programs around the country on Tray Talk was launched to share success stories straight from the cafeteria and raise awareness of the positive difference school meals make in students’ lives.

National School Breakfast Week was launched in 1989 to raise awareness of the School Breakfast Program and to promote the links between eating a nutritious breakfast, academic achievement and healthy lifestyles. The “I Heart School Breakfast” campaign is made possible by the nonprofit School Nutrition Association and Kellogg’s.

About School Nutrition Association:
The School Nutrition Association (SNA) is a national, non-profit professional organization representing 57,000 school nutrition professionals across the country. Founded in 1946, SNA and its members are dedicated to making healthy school meals and nutrition education available to all students. For more information on school meals, visit

About Kellogg’s:
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. Visit or

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