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Contact: Diane Pratt-Heavner


National School Breakfast Week: March 7-11


Schools to Celebrate “Take Off with School Breakfast” Campaign 

ARLINGTON, VA – Next week, students across the country will learn how they can “Take Off with School Breakfast” as part of a National School Breakfast Week (NSBW) awareness campaign. Through special activities, menus and decorations, the celebration will promote the many benefits of healthy school breakfasts, which are free for all students this school year.

The NSBW campaign theme reminds students and families of the importance of fueling up for a busy school day. School breakfasts meet federal nutrition standards and offer students fruits or vegetables, whole grains and low-fat or fat-free milk. As a result, research shows students who eat school breakfast perform better on standardized tests and have improved classroom behavior and attendance. School breakfast plays a particularly significant role for children of food-insecure families, who depend on school meals as a key source of nutrition.

Thanks to federal waivers, during the pandemic school breakfast and lunch is offered free to all students without an application, so it’s a great time for students to give school breakfast a try. Eating breakfast at school is also a convenient option for busy families with hectic morning schedules and students who aren’t hungry first thing in the morning. Many schools make eating a school breakfast an easy choice by offering healthy grab-and-go breakfasts at hallway kiosks or in the classroom.

The NSBW “Take Off with School Breakfast” campaign includes  activity sheets for students and an  infographic on the benefits of breakfast for parents. The School Nutrition Association will feature stories and photos from breakfast celebrations around the country on and

National School Breakfast Week was launched in 1989 to raise awareness of the School Breakfast Program and to promote the links between eating a nutritious breakfast, academic achievement and healthy lifestyles. The “Take Off with School Breakfast” campaign is made possible by the nonprofit School Nutrition Association and Kellogg’s.

About School Nutrition Association:
The School Nutrition Association (SNA) is a national, non-profit professional organization representing 50,000 school nutrition professionals across the country. Founded in 1946, SNA and its members are dedicated to making healthy school meals and nutrition education available to all students. For more information on school meals, visit

About Kellogg’s:
At Kellogg Company (NYSE: K), we strive to make foods people love. Our beloved brands nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ global hunger initiative, we’ve provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit

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