What’s Your Why?
Answer this question—and a few others—and begin a journey to develop, strengthen or refresh your school meal program’s brand.
Among all the trivia and Wordle scores and political memes of various social media channels, it’s possible to find a few treasures. Take, for example, @TSA, the official Instagram account of the Transportation Security Agency. Under the banner of “Travel Tips & Dad Joke Hits,” this social media account broadcasts images and videos with hilarious, pun-riddled captions that provide practical advice for navigating airport security. It’s a clear attempt to rebrand TSA from a stern, stodgy and, let’s face it, fairly despised, government agency into an approachable organization that’s allied with the traveler, not against them...