Upon learning that this issue's main features focus on marketing, I recalled my first college marketing course. I only recently parted with the associated textbook during a pandemic deep clean, and before donating, I leafed through the book to see if it was still relevant today. While many marketing fundamentals continue to apply, much has changed thanks to rapid advancements in technology and ever-changing consumer behaviors.  

There are several distinct areas of marketing strategy that any business—including school meal programs—should be implementing. Some are newer concepts, while others have endured for generations...