Learn why and how to tap into TikTok for next-level social media marketing.

Unless you've been completely unplugged for the past few years (and in that case, more power to you!), you’ve probably heard about TikTok, the popular social media platform that has quickly grown to dominate online sharing. A place for education as much as it is for entertainment and self-expression, TikTok provides an endless stream of short-form videos that can safely be described as downright addictive for just about anyone who has opened the app. 

School nutrition professionals should take particular note—this is a platform that can help you pursue many of the goals that are likely on your to-do list. Need to find new recipe ideas? You can do it on TikTok. Want to promote the benefits of healthy eating to students and their families? You can do it on TikTok. Have a fun promotion or new product sample activity planned for your cafeteria that you want to share? You can do it on TikTok...