Welcome to Season 3, Episode 1
In this episode of the “School Food for Thought” podcast, our host, Danielle Duran Baron dives deep into the world of marketing school food programs with two incredible guests: Dawn Soto from LAUSD and Brian Wolverton from Cool Tropics. From great strategies to elevate your program, engaging students through taste tests and themed events to leveraging partnerships, this episode is packed with practical strategies and heartwarming stories highlighting the importance of creativity, community engagement, and advocacy in school meal programs. Whether you’re a school food professional, a parent, or just someone interested in making a difference, there’s something here for you.
Host: Danielle Duron Baron, MBA, CAE – VP of MarCom and Industry Relations
Speakers: Dawn Soto (LA Unified School District); Brian Wolverton (Director K12 Sales, Cool Tropics)
Thanks to our sponsor:
Highlights from the “School Food for Thought” Podcast
Engaging students in school meal programs is about more than just what’s on the menu—it’s about creating a connection that inspires excitement and participation. Whether it’s through creative initiatives like art contests, themed events, or leveraging social media to create buzz, school nutrition professionals have the power to turn cafeterias into vibrant hubs of activity.
But how do you make these ideas work in the real world? By focusing on collaboration, innovative marketing strategies, and building strong relationships with students, parents, and staff, school meal programs can thrive. This episode explores practical ways to foster connections and elevate school food marketing to new levels.
Here are the top takeaways from this insightful conversation:
- Create Buzz with Student Engagement
Simple initiatives like art contests and themed events can spark excitement and make school meals more than just food—it’s an experience. Think cafeterias filled with student artwork or staff dressed up for fun, themed days.
Quick Tip: Organize creative contests and tie dress-up events to national food days to make dining memorable for students.
- Build Strong Partnerships
Collaborate with school leaders and PTAs to amplify your efforts. Keeping principals, superintendents, and parents involved helps advocate for your programs and brings in valuable support.
Quick Tip: Regularly communicate successes and involve PTAs in campaigns to build a stronger network.
- Leverage Social Media to Drive Participation
Use platforms like Instagram and TikTok to create “FOMO” (fear of missing out) around special events. Highlight behind-the-scenes moments, cafeteria staff, and student experiences to connect with your audience on a personal level.
Quick Tip: Showcase your team’s personality online to humanize your program and engage students and parents alike.
- Stay Ahead of Food Trends
Partner with vendors to keep menus fresh and appealing. Their resources and insights can help introduce trendy options students will love.
Quick Tip: Regularly refresh your menu with input from vendors to maintain excitement around your offerings.
- Foster a Positive Team Culture
A happy, motivated team is the backbone of a successful program. Create a supportive work environment and view staff turnover as an opportunity to grow and evolve.
Quick Tip: Celebrate team achievements and encourage collaboration to keep morale high.
- Celebrate Wins with the Community
Celebrate successes like National School Breakfast and Lunch Weeks with themed activities and student contests. These efforts strengthen community bonds and create lasting memories.
Quick Tip: Use national food celebrations as opportunities to engage students and showcase your program’s value.
Turn Insights into Action!
This episode of “School Food for Thought” delivers a masterclass in creating buzz and connection around school meal programs. By focusing on engagement, partnerships, social media, and team culture, you can transform your school cafeteria into a hub of excitement and pride.
