A Frothy Idea Coffee Shops Go Viral

Annual National Conference 2019
A Frothy Idea! Coffee Shops go Viral

By: Paul Becker & Beth Stevens

How to Sell Concept to Administration

• Identify needs through student focus groups
• Convenience factor to help punctuality
• Boosts school spirit and pride
• Targets individual school dynamics

Making a Concept into Reality

•Determine the amount of funds available for
• Location
-Water availability
- Sewer access
- Proximity to adequate electricity
- Wifi capability

Student Input

• What items are students looking for?
• What will your food versus drink percentage be?
• How much are students willing to spend?
• Hours of operation
• Student Ownership
• Naming rights
• Raffles
• Drink names
• Specialty products

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