General Sessions

SNIC19-jbarehamDaniel Burrus
Global Futurist & Innovation Expert

Turning Disruption and Change into Opportunity and Advantage
Sunday, January 13, 8:45 am-10:30 am
Learn how to separate the “hard trends” that will happen from the “soft trends” that might happen in this thought-provoking session with innovation expert Daniel Burrus. He’ll explain what it takes to accurately anticipate technology-driven disruptions before they occur, prep to meet customer needs before they express them, and identify game-changing opportunities for school nutrition programs.

Technology-driven change is growing exponentially and has created a unique tipping point, one filled with both disruptive problems, as well as amazing opportunities for the school nutrition marketplace. New tools and strategies exist that can transform the customer experience, grow brand loyalty in fresh ways, increase student engagement in school meal programs and accelerate positive results across all areas of your business.

Don’t miss this exciting keynote session, followed by a discussion about growing the business of school nutrition by turning disruptions into new opportunities.

Daniel Burrus’ accurate predictions date back to the early 1980s. He was the first—and only—futurist to accurately identify 20 technologies that would drive business and economic change for decades. Since, he has continued to establish a worldwide reputation for his exceptional record of forecasting the future of technology-driven change and visioning its direct impact on the business world.

“Future success depends on the strategic decisions you make today.”

Maeve Webster
Foodservice Trends Expert & President of Menu Matters

It’s Your Business! #KidsToday—What Do They Want?
Sunday, January 13, 3:30 pm-4:30 pm
Join foodservice trends expert Maeve Webster for her in-depth insights into what kids want and demand from restaurants and retail experiences. Understanding their expectations outside the school will help you exceed them in the cafeteria.

From understanding what drives young customers’ Instagram posts to appreciating how they anticipate amped up “eatertainment” to recognizing that today’s customers now expect “concepts” and not “menus,” this session is sure to inspire you to greater levels of innovation and imagination. Webster will also offer her thoughts on some of the “whys” of today’s trends, which will help you build your own forecasting skills and stay on the leading edge.

Maeve Webster is a leading consultant focused on helping manufacturers and operators analyze, understand and leverage current and coming foodservice trends. She is a regular speaker at top industry events and has contributed to major media outlets including The Wall Street Journal, NPR, CNBC, MSNBC and CBS.

SNIC19-shaded-headSpecial Agent Kyle Sheatzle
FBI Agent

Lights, Camera, Conspiracy: An FBI Procurement Ethics Case History
Monday, January 14, 8:15 am-9:45 am
Go behind the scenes of a spectacular failure of business ethics that led to a procurement conspiracy encompassing multiple public officials, six different private companies, 20 large scale public projects, four systems of money laundering, hundreds of false invoices, thousands of fake products, nearly $9 million in public contracts and one of the nation's largest airports.

Special Agent Sheatzle will provide you with a unique opportunity to view the conspiracy from multiple perspectives and learn how procurement procedures, from product inception to delivery, were corrupted by the conspirators.

This cautionary tale will help you advance your own expertise in procurement ethics by identifying some of the "red flags" of procurement fraud. Learn how to examine and assess your own procedures to ensure you and your business are never targets of a scandalous investigation!

SNIC19-usdaSNA Partner Updates
Sunday, January 13, 8:45 am-10:30 am

Check back soon to learn more about this General Session!

SNIC19-kim-learKim Lear, Generations & Workforce Strategy
Expert

Prepare Your Organization for the Workforce and Marketplace of the Future
Tuesday, January 15, 10:30 am-11:45 am
Close out your #SNIC19 experience with this thought-provoking session that will provide you with a toolbox of practical ideas for engaging your diverse school nutrition team—and your K-12 customers. Their engagement means your success.

Kim Lear is a sought-after authority on generational patterns and demographic shifts. As the founder and content director of Inlay Insights, she is at the forefront of cutting edge research seeking to uncover cultural shifts that revolutionize how organizations engage employees and consumers.

She is known for her ability to use a mix of data, storytelling, humor and actionable takeaways to help audiences anticipate and understand the trends that will have the greatest impact on their bottom lines. Lear has been featured on NPR, as well as in such national publications as The Wall Street Journal, the Huffington Post, USA Today and TIME magazine.

Contact Us

120 Waterfront Street, Suite 300
National Harbor, MD 20745
servicecenter@schoolnutrition.org  

Tel (301) 686-3100
Fax (301) 686-3115

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