Saturday, March 5, 1:00 pm-4:00 pm

Strategies in Storytelling: Learn to "Author" a Successful Campaign to Win Over Your Legislators...and the Public Too!
Speakers: Seth Turner, Diane Pratt-Heavner, Elizabeth Cowles Johnston 

Storytelling is a critical component to all successful advocacy efforts. By weaving facts, data and real-life examples into a compelling, memorable storyline, school nutrition professionals can grab the attention of key legislators and spark action in the halls of Congress.  

Bring your laptop or mobile device, because during this interactive pre-conference session, you will research your legislators and their positions and craft a persuasive "elevator pitch" to use during your Hill visits. You'll also glean strategies for lobbying after COVID, including key steps for making a lasting impression when you return home.

These storytelling strategies will serve you well—whether you need to win over legislators, reporters, school board officials or parents!

Fee: $130

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