About NSBW

nsbw21-girl-berries-nsbw image National School Breakfast Week (NSBW) celebrates the importance of a nutritious school breakfast in fueling students for success. This year’s theme, "Score Big with School Breakfast," reminds parents and stakeholders that a healthy school breakfast helps ensure students’ academic success in school so they can “score big” and reach their goals.

In these uncertain times, busy weekday mornings make it even more of a challenge for many families to find time for a healthy breakfast, so it is a great time to try school breakfast! Schools across the country will find ways to safely celebrate NSBW in 2021 with special menu items, events and fun activities designed for all students—whether they are learning at home or in school. NSBW is the perfect time to bring attention to your current breakfast program and educate parents on the options available.

Studies show that children who eat school breakfast are more likely to:

  • Reach higher levels of achievement in reading and math
  • Score higher on standardized tests
  • Have better concentration and memory
  • Be more alert and maintain a healthy weight

Capitalize on NSBW to give your breakfast program a boost with our tools and resources designed to help you promote your program to parents and students!

Why participate in NSBW?

Recognizing NSBW in your district or in your cafeteria helps you:

  • Increase student participation
  • Spread the message to parents that you’re serving healthy breakfasts
  • Earn media coverage from local papers, TV stations, and bloggers
  • Connect with teachers and administrators to spread the word that school breakfasts are healthy and integral to student learning

What if the timing doesn’t work for us?

NSBW 2021 is scheduled for March 8-12, but if you have a student holiday or teacher workday during that week you can celebrate anytime! The week before, or the week after—it’s up to you!

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Contact Us

2900 S. Quincy Street, Suite 700
Arlington, VA 22206
servicecenter@schoolnutrition.org  

Tel (703) 824-3000
Fax (703) 824-3015

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