Every child who steps into the cafeteria carries with them a unique story, a growing imagination, and endless possibilities.
And every school meal served is more than just nutrition: it’s a daily reminder that they matter. That no dream is too big when you’re fueled by care, consistency, and a good meal. What happens in our cafeterias—the meals, the socialization, the interactions—matters profoundly. Not just for nourishing students today but for tomorrow’s potential.
Since 2024, the School Nutrition Association (SNA) and National Dairy Council (NDC) have been proud to collaborate on Made With School Lunch, a movement designed to transform how we and our children think about, talk about, and experience school meals.
This campaign challenges and advances the narrative around school meals by highlighting their nutritional and societal value, breaking down stigmas, and celebrating the role they play in shaping healthy, successful kids.
Nearly 30 million children a day eat a school lunch.
That’s 30 million future doctors, soldiers, computer programmers, teachers, dietitians, farmers, and more. Today’s school meals are nutritious and thoroughly designed to support learning and growth.
Our Objectives
The Made With School Lunch campaign has been developed with clear objectives that guide our messaging, outreach, and activations:
- Increase participation and engagement with school meals by promoting that school meal programs are for everyone.
- Combat the stigma surrounding school meals.
- Promote the long-term benefits of school meals.
- Position school meals as an essential component of student success.