Perfect Pitch
How to present your killer idea to an idea killer—and get them to change their tune!
Everyone knows an idea killer. You might call them a naysayer, a stick-in-the-mud, a curmudgeon or just a plain ol’ pessimist! A person who, when you say “Ah-ha!” will respond with an “Unh-unh!” A person who hears “Eureka!” and immediately responds with “That’s crazy!” These idea killers are creativity crushers—always finding a way to say “No, but…” instead of “Yes, and!” to new ideas...