Making Condiments Count

Staples like ketchup and mayo are a must in school cafeterias, but there’s also an opportunity to capture emerging condiment trends on your menu.

Forty years ago, Vietnamese immigrant David Tran started a hot sauce company. He named it after the boat that took him from his native country, and he put an illustration of his Chinese zodiac sign on the bottles. There was no advertising budget to market the product nor any sales force to get it on local store shelves, so it would have been understandable if the small enterprise didn’t succeed...

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