Social Media Butterfly or Buffoon? Key Area 4, Communications & Marketing, Code 4120 December 2018 See the magazine article associated with this exam. Name: Email: * Please provide a working email address as we will send you a copy of the answers you select in this exam. Member Status: * Select Member Status Member Non-member Member Number: If you are currently a member, please provide your member id. 1. ___ is one of the best social media platforms for reaching parents and teachers. Facebook Pinterest Snapchat All of the above 2. You just can’t share too many photos of delicious lunch trays. True False 3. Ideally, you should post new content once every __. hour day week month 4. Social media metrics are ___. a waste of time really confusing a way to gain insights into followers none of the above 5. Give direct account access and authority to everyone on the team who can supply fresh content. True False 6. ___ is the most important outcome defining your social media success. TrueThe total number of followers Your total number of posts The rate of engagement All of the above 7. Parents are likely to follow the district’s main social media feed first, before the school nutrition department’s channels. True False 8. Any negative comments or posts should be ___. defended vehemently include strong adjectives ignored completely deleted immediately None of the above 9. Social media consumers viewed ___ hours of video on Facebook in 2017. 14 gazillion 8 billion 100 million none of the above 10. Video clips posted to Instagram stories should be longer than those in an Instagram news feed. True False