NSLW 2015: Win With School Lunch Snapshots


This year’s National School Lunch Week (NSLW) theme, “School Lunch Snapshot,” is all about embracing photo-sharing as one of the very best ways to convey the message that today’s school lunches are healthy, appetizing and feature whole grains plus plenty of fruits and veggies!

Are you ready to whip out your cameras and smartphones during NSLW 2015 (October 12-16, 2015)? Capture the spirit of school lunch: healthy foods, smiling faces, creative innovations, friendly staff and balanced trays. These snapshots are a win/win for everyone—and participating in this annual observance can help your program in ways you may have never imagined. According to a 2013 survey of SNA members, 73% said recognizing NSLW helps them achieve their goals and more than 80% reported that it helps them increase participation. Celebrating NSLW—especially with social media photo-sharing—also allows you to spread key messages to parents and media, while connecting with teachers and administrators in your school and district. Don’t forget to share your photos online using the hashtag #NSLW.

Now, there is yet another great reason to celebrate this special week: the NSLW Photo Contest! During the entire month of October, you can submit your best school lunch snapshot for a chance to win a special prize pack.

SNA members can submit one best photo (one entry per person) and enter it into one of the following categories: lunch tray presentation (complete/reimbursable tray), food art and style, staff members at work and serving line presentation and layout. One winner will be selected in each category. Photos will be judged by a panel of food photography and marketing experts. The winning photos will be published on SchoolNutrition.org, SNA’s Facebook page and as part of next spring’s NSLW recap article in School Nutrition.

So, get snappy! NSLW is right around the corner. For ideas and tools to help plan your NSLW celebration, visit www.schoolnutrition.org/NSLW2015. For more details about the NSLW Photo Contest, including official content rules, navigate to www.schoolnutrition.org/NSLW2015/photocontest.

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