NSBW 2021 Toolkit Now Available


NSBW-21-toolkit-coverSNA is kicking off 2021 with new tools to help you make the most of your upcoming National School Breakfast Week (NSBW) celebration. The next two months leading up to the March 8-12, 2021, event, are sure to fly by, but the official NSBW Toolkit is your essential playbook with everything you need to organize your goals, your team and your plan to “Score Big With School Breakfast!” 

SNA knows that meal service remains a challenge as schools continue to shift learning modes from in-school to hybrid to all-remote and back again. That’s why this year’s NSBW Toolkit offers no less than two dozen ideas you can mix and match to engage students in fun activities whether they are eating school breakfast at home, in classrooms or in the cafeteria. From packing meals with motivational messages, to creating March Madness-style bracket polls to determine breakfast favorites, to encouraging the use of breakfast time to create vision boards for success in 2021—you have a full range of ideas to run with, build on or use to jump-start your team’s own imagination.

The Toolkit also offers ways to tailor the “Score Big With School Breakfast” campaign message to encourage one’s best effort, teamwork, courage and perseverance not just in sports-related activities, but in all pursuits, from the stadium to the science lab and from the playing field to the performance stage.

This jam-packed resource includes decorating and costume ideas, suggestions for leveraging your menus, ways to engage parents and the media (within COVID-19 safety protocols), sample motivational messages from respected champions and even silly breakfast jokes! A simple DIY planner to identify your NSBW21 goals, budget, potential partners and task deadlines is also included to get you started.

And be sure to check out the official SNA NSBW Shop for budget-friendly giveaways and campaign themed decorations and gear to bring your plans to life! 

Pandemic-prompted challenges require new mindsets, but they also provide new opportunities to showcase your inventiveness! And as NSBW 2021 coincides with the one-year anniversary of school shutdowns and emergency feeding, it’s also an opportunity to celebrate big achievements under extraordinary circumstances. But you have to be in it to win it. Make this NSBW one for the record books! 

Download the Toolkit this week to put your plans in motion.

The National School Breakfast Week 2021 Toolkit is made possible with the generous support of

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