Key Customer Service Strategies Focus of New Digital Article 2021-08-24 No matter what’s going on in the “real” world, customer service must be a top priority for school nutrition professionals at every level—and it’s especially crucial during this school year. As operators contend with new and continuing challenges, such as supply chain disruptions, labor shortages and pandemic protocols, they must get ahead of possible student and parent frustrations. Individual SN Plus articles are published as extras to the magazine’s print and digital editions. This article builds on the customer service advice shared in the magazine’s August 2021 issue by focusing on what each individual can do. With waivers to serve all school meals for free throughout SY2021-22, cafeteria teams have a wonderful opportunity to attract new customer and gain long-term loyalty. “ Their Satisfaction Is My Responsibility” offers pragmatic advice that directors, supervisors and managers can download and share with frontline team members. If sharing with stakeholders outside of your program, be sure that credit is given to School Nutrition/School Nutrition Association. This article is made available with the generous support of Polar King. This and other SN Plus articles are accessible here. Read the Supplement