Mastering Marketing in the Time of COVID-19


Marketing may feel like a lower priority right now, given the many logistical challenges school nutrition operators are struggling to manage in this unusual school year. But marketing is an essential driver to build participation, which is critical to the sustainability of meal programs, why it is the topic of the seventh digital supplement in the School Nutrition COVID-19 series.

Time to Mobilize Your Marketing” offers peer-to-peer advice about prioritizing messages and using different tactics to their best effect, especially in outreach to parents, who have greater participation influence this year than ever before.  Share it with team members and other stakeholders, especially school administrators and school business officials. We simply ask that if you share outside of the school nutrition community, credit be provided to School Nutrition/School Nutrition Association.

School Nutrition thanks NutriStudents K-12 for its generous support in making this article available.

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