SN Promotion Calendar: Lewis Carroll’s Birthday (Jan. 27)


Did you know that January 27 is author Lewis Carroll’s birthday? This date, as well as other monthly, weekly and daily celebration ideas, can be found in School Nutrition’s 2017-18 Promotion Calendar.

Mad Hatter: “Have I gone mad?"
Alice: “I’m afraid so. You’re entirely bonkers. But I’ll tell you a secret. All the best people are."

SN 2017-18 Promotion Calendar

Charles Lutwidge Dodgson became a famed British author purely by chance. Following an illness as a youth, he was deaf in one ear and, with a stammer he termed his “hesitation,” Dodgson knew he was never destined for the limelight.

His first chosen career was in the clergy. Then, in school towards this goal, he excelled at mathematics and realized that his stammer might never enable him to become a priest. He kept the scholarship they gave him and never married, thus enabling him to keep his new trajectory of tutor and mathematician. Until...

Over the years, in the disposition of a Victorian who valued the on-trend moral innocence of the period, Dodgson became friends with a series of upper-crust families and their children, whom he termed his “child-friends”—primarily girls, ranging in age from 4 to 20. Another course of occupation bloomed, and Dodgson believed he might actually make something of himself as a photographer to these families (he was quite talented and even did a portrait of Alfred, Lord Tennyson).

This included the Liddell family, which had 10 children, among them: Lorina, Alice and Edith. These girls were Dodgson’s focus as he spent time with this family. He told them stories—grand, invented, topsy-turvy stories, which delighted the girls, especially little Alice.

It was on one such afternoon, on a beautiful day by the river, that he invented such a wonderful story that Alice insisted he write it down for her. Not only did he write it down (with some recreations, additions and other editing before giving it to the child), he also included illustrations by his own hand.

The novelist Henry Kingsley was the one to discover Alice’s treasured book in the drawing room of her home, where she had left it on a table (as children do). And after Kingsley’s young son, Greville, proclaimed it to be of singular value, it was revised and published under a pseudonym—Lewis Carroll.

Dodgson went on to publish a sequel, Through the Looking Glass, and What Alice Found There (1871) and other perfect examples of the nonsense genre, such as The Hunting of the Snark (1876).

SN Promotion Calendar 2017-18

He also published mathematical works, poetry and miscellaneous works on writing, discourse and Oxford. But Alice’s Adventures in Wonderland (1865) remains a singular feat; the final, defining stamp on Dodgson's zigzagging career; a mystifying addition to English literature, beloved by children and adults alike.

For more notable people, celebrations and ideas for your school nutrition operations, visit

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