Announcing the #NSBW18 Breakfast Contest! 2018-02-20 Kellogg’s® and SNA are joining forces to recognize schools that go above and beyond in spreading the word about the benefits of a healthy school breakfast for the #NSBW18 contest! Show us the creative and innovative ways you are increasing school breakfast participation and you could win a registration and recognition at #ANC18 in Las Vegas as well as a fun and delicious Kellogg’s® prize package! To learn more about the contest, visit our contest page or go directly to www.KelloggsSpecialtyChannels.com/NSBW to enter.