Exhibitor Webinar & Tips

Need tips to start planning for a successful showing at #ANC19? Watch the video below to hear from veteran exhibitors and learn tips for engaging attendees and maximizing your return on investment.

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To help you prepare, SNA presented an Exhibit Hall webinar on June 6, 2019 to guide you step-by-step through everything you must know to exhibit at ANC19 St. Louis. Each organization should have at least one individual watch the entire webinar so that he/she can educate everyone on the compliance requirements with the America Center Convention Complex. View the archived webinar below or view the PowerPoint slides.

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Post-Show Tradeshow Checklist

To get the most from your investment at ANC 2019 St. Louis, follow up on your leads and use social media.

Exhibit Sales & Exhibit Hall Logistics
Prioritize Your Leads:

  • Electronic Retrieval Systems – maintain this information within your database
  • Leads from Business Cards – sort through and classify
  • Attendee Lists- a final attendee list is available for purchase in August 2019

Social Media:
The leads that come from a tradeshow are just the beginning of a long selling cycle. Depending on the nature of the product or service you sell, your lead might not unfold until months. Social media allows you to extend the conversation.

  • Use Facebook to keep the conversation going between you and the attendee. Recap highlights of the show.
  • Use your company blog to discuss issues the attendees raised while visiting your booth at the conference. Have a series of topics and address each concern in detail.
  • Promote the videos you shot at the conference of your booth, demos, presentations and product launches on YouTube and via links your website, LinkedIn and Facebook.
  • Provide post-show incentives to get your Twitter & Facebook followers to recommend you to their colleagues and join the social networks you maintain.

Money-saving Tips for Your Expo Space

In today’s economy, we are all looking for ways to cut costs. Here are just a few ways that you can save money when designing your booth.

  • Bring your own flooring. Your local hardware store, Home Deposit or Lowes for example, sells flooring that is easy to transport and put together. Cost: $50 - $100, compared to the onsite fees for a carpet: $200 - $600 depending on the size of your booth space.

  • Bring your own tables. Your local hardware store sells 6 - 8 foot folding tables that are easy to transport and set-up. Cost: $50 compared to the onsite fees of $150-$200.

  • Bring your own chairs. Your local hardware store sells folding chairs and stools at a cost of $25, compared to the onsite fees of $100 or more depending on the style.

  • Bring your own wastebasket. Store cost $5; onsite fee $20.

  • For electrical and water, always place your order by the advance rate deadline to take advantage of the discounts.

  • Limit your sample amounts: Food & Beverage Companies do not need to provide items for each attendee at the conference. On average, 50% of the attendees will visit your booth over the length of the conference (3 days).

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