Exhibitor Webinar & Tips

Need tips to start planning for a successful showing at #ANC19? Watch the video below to hear from veteran exhibitors and learn tips for engaging attendees and maximizing your return on investment.


View this video full screen in new window  

To help you prepare, SNA presented an Exhibit Hall webinar on June 6, 2019 to guide you step-by-step through everything you must know to exhibit at ANC19 St. Louis. Each organization should have at least one individual watch the entire webinar so that he/she can educate everyone on the compliance requirements with the America Center Convention Complex. View the archived webinar below or view the PowerPoint slides.


View this video full screen in new window

 

Post-Show Tradeshow Checklist

To get the most from your investment at ANC 2019 St. Louis, follow up on your leads and use social media.

Exhibit Sales & Exhibit Hall Logistics
Prioritize Your Leads:

  • Electronic Retrieval Systems – maintain this information within your database
  • Leads from Business Cards – sort through and classify
  • Attendee Lists- a final attendee list is available for purchase in August 2019

Social Media:
The leads that come from a tradeshow are just the beginning of a long selling cycle. Depending on the nature of the product or service you sell, your lead might not unfold until months. Social media allows you to extend the conversation.

  • Use Facebook to keep the conversation going between you and the attendee. Recap highlights of the show.
  • Use your company blog to discuss issues the attendees raised while visiting your booth at the conference. Have a series of topics and address each concern in detail.
  • Promote the videos you shot at the conference of your booth, demos, presentations and product launches on YouTube and via links your website, LinkedIn and Facebook.
  • Provide post-show incentives to get your Twitter & Facebook followers to recommend you to their colleagues and join the social networks you maintain.

Money-saving Tips for Your Expo Space

In today’s economy, we are all looking for ways to cut costs. Here are just a few ways that you can save money when designing your booth.

  • Bring your own flooring. Your local hardware store, Home Deposit or Lowes for example, sells flooring that is easy to transport and put together. Cost: $50 - $100, compared to the onsite fees for a carpet: $200 - $600 depending on the size of your booth space.

  • Bring your own tables. Your local hardware store sells 6 - 8 foot folding tables that are easy to transport and set-up. Cost: $50 compared to the onsite fees of $150-$200.

  • Bring your own chairs. Your local hardware store sells folding chairs and stools at a cost of $25, compared to the onsite fees of $100 or more depending on the style.

  • Bring your own wastebasket. Store cost $5; onsite fee $20.

  • For electrical and water, always place your order by the advance rate deadline to take advantage of the discounts.

  • Limit your sample amounts: Food & Beverage Companies do not need to provide items for each attendee at the conference. On average, 50% of the attendees will visit your booth over the length of the conference (3 days).

Contact Us

2900 S. Quincy Street, Suite 700
Arlington, VA 22206
servicecenter@schoolnutrition.org  

Tel (703) 824-3000
Fax (703) 824-3015

> For The Media

Sign Up for Our Newsletters

Read the latest news and developments facing the school nutrition industry, as well as stay on top of important trends and resources.

 

> Read the Latest Newsletters

SNA State Associations

The School Nutrition Association has a presence in every state across the country. View links to many of the state associations to find out more about what SNA is doing nationwide. 

> Learn More