Exhibitor Marketing Center
Interested in increasing interactions at your booth or promoting your company's visibility? ANC features a variety of brand-building opportunities, which provide increased exposure to all attendees.
Is there something you could use that’s not here? Let us know how we can assist your marketing efforts!
Advertising Opportunities
Ask about big savings when you advertise in both School Nutrition magazine’s ANC edition (June/July) and the official ANC Program Guide. For more information about these publications, special conference distribution and combo rates, and to contact your regional sales representative, check out the SN Media Kit online at www.schoolnutrition.org/SNMediaKit. (Note: To include your ad in the ANC Program Guide, you must be a current exhibitor.)
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Traffic-Building Opportunities
ANC Program Guide
The official ANC Program Guide provides attendees with a brief description of your company’s products or services. It is an important information tool for ANC attendees.
Submit Your ANC Program Guide Company Description.
Culinary Demonstrations
Be a part of one of the highlights of ANC! Culinary Demonstrations provide an opportunity to showcase your latest food products, recipes, techniques, nutrition and food presentation skills, and offer ways to enhance school meals and increase participation. These demos will be available for purchase of $3,500 each. You must be exhibiting at ANC 2019 to present a demo.
Culinary Demonstration Application
New Product Showcase
One of the top reasons why attendees attend ANC is to see the newest products in the industry. The New Product Showcase is a one-of-a-kind display case of new products, services and equipment strategically located within the high-traffic area. It is a quick and effective way to introduce and promote your product to ANC attendees. The cost is $550 to obtain a shelf within the display. You must be exhibiting at ANC in order to participate in the New Product Showcase.
New Product Showcase Application
Sponsorship
Now is the time to contact SNA to increase your visibility at ANC and help build brand familiarity with potential clients. For sponsorship opportunities (Banners & Clings) please review our “new” online service: https://sna-anc.sponsorship.ges.com. For more information, please contact Nita Artis, Business Development Manager at (800) 877-8822, ext. 173 or nartis@schoolnutrition.org. Note: Sponsorship opportunities are available to contracted Exhibitors only.
Show Logos
The ANC “Meet Me in St. Louis” logo is available for use in your show promotional materials. Make sure to include the show logo on your company website to let buyers know you’re exhibiting at the tradeshow.
Logo Request Form
Lead Management
No matter what your exhibiting objectives are, capturing quality visitor information is critical to your success. Convention Data Service’s (CDS) customizable lead capture/retrieval systems devices help every exhibitor get more leads. Please contact ANC@xpressreg.net or (774) 247-4018 for questions.
Order Form
Hospitality or Private Meeting Room Request Form
If you are planning to host a sales meeting or reception during ANC, please complete the Meeting Room Request Form and we will assist you in locating a room at one of the official hotels or in the Mandalay Bay Convention Center. If you have any questions, please contact SNA Meetings Manager Melony Bildhauer at mbildhauer@schoolnutrition.orgor (703) 824-3027.
Celebrity Appearances
Do you plan to have a celebrity appearing in your booth? Let SNA help promote your activity on one of our social media links. Contact the Business Development & Meetings Center at meetings@schoolnutrition.org.
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Connect via Social Media
SNA’s 58,000 members are the nation’s foremost experts on school meal programs. They are dedicated to providing over 30 million children high-quality, nutritious, low-cost school meals every day. SNA is the only association dedicated exclusively to educating and empowering members to provide healthy meals to foster an environment where children achieve overall wellness and lifelong success.
Become Our Friend and Follow Us:
• facebook.com/SchoolNutritionAssociation
• twitter.com/SchoolLunch
• instagram.com/schoolnutritionassoc
• linkedin.com/company/school-nutrition-association
• flickr.com/schoolnutrition
• youtube.com/schoolnutrition
• pinterest.com/TrayTalk
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Exhibit Hall Media Coverage
Each year, SNA earns extensive media coverage for ANC and the products and services on display in the Exhibit Hall.
SNA provides complimentary ANC press registrations for credentialed media, family bloggers and trade reporters, and accompanies media guests as they tour the exhibits. Any media invited by exhibitors to attend ANC must meet Press Registration Policies (pdf), and submit a registration to SNA’s Director of Media Relations.
Reporters are invited to interview exhibitors and attendees, film and photograph booths, attend demonstrations and sample products. Depending on media/social media requests, exhibitors may be asked to offer tips, interviews or samples to support positive stories.
SNA press releases, media pitches and social media activities highlight hot new trends on exhibit at ANC. These PR materials do not reference specific exhibitors or brands, but provide examples of the types of healthy foods and beverages, energy-efficient equipment, and innovative supplies and services on display. SNA’s Director of Media Relations encourages exhibitors to share information about new products and services that will be featured at ANC via media@schoolnutrition.org.
The Director of Media Relations can also respond to questions regarding media outreach and complimentary press registrations. SNA does not maintain a press room at ANC, but exhibitors are encouraged to make press kits available at their booths.
Diane Pratt-Heavner
Director of Media Relations
(703) 824-3024
media@schoolnutrition.org.
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Membership List Rentals
You can rent SNA’s membership list, and SNA’s ANC pre-registered attendees list for a direct mail campaign to help boost traffic to your exhibit at ANC, or to improve general awareness of your company.
SNA’s lists are made available on a ‘one-time-use’ rental basis, subject to approval of the mailer (you) and the mail piece you wish to send. This means you pay a fee in order to use the list once. If you wish to use the list more than once, this is possible, by payment of an additional fee.
INFOCUS MARKETING, a dedicated list management company administers this service on behalf of SNA. INFOCUS MARKETING can provide information about the list to the inquirer, such as individual counts for the various ways that the Membership data may be segmented, e.g. by job title and geographical distribution. As the exact demographic of our membership can change over time, it is always a good idea to call INFOCUS MARKETING and get exact ‘counts’ before finalizing a campaign plan.
As a broad guide, SNA’s membership list has over 48,000 members, of whom:
• 5,000 are School Foodservice Directors
• 17,000 are Nutrition or Foodservice Managers, and
• 24,000 are Foodservice Employees
SNA’s ANC pre-registered attendee list is made available approximately 6-8 weeks before ANC and is a great way to reach your conference audience. Counts for this list depend on the number of attendees registered. Please call for information on this valuable tool.
Patrons, members and non-members who wish to take advantage of SNA’s list rental service should contact INFOCUS MARKETING at (800) 708-5478 or customerservice@infocuslists.com.
Rental rates will vary, depending on your membership status.
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