Social Media Butterfly or Buffoon?

Key Area 4, Communications & Marketing, Code 4120
December 2018

See the magazine article associated with this exam.


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 1. ___ is one of the best social media platforms for reaching parents and teachers.


2. You just can’t share too many photos of delicious lunch trays.


3. Ideally, you should post new content once every __. 


4. Social media metrics are ___.


5. Give direct account access and authority to everyone on the team who can supply fresh content.


6. ___ is the most important outcome defining your social media success.


7. Parents are likely to follow the district’s main social media feed first, before the school nutrition department’s channels.


8. Any negative comments or posts should be ___.


9. Social media consumers viewed ___ hours of video on Facebook in 2017.


10. Video clips posted to Instagram stories should be longer than those in an Instagram news feed.



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