Media Matters

September 2014

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 1. ___ is one of the most important elements in media outreach when reacting to national news.

 2. To prepare for media outreach, resources from ___ can help.
 3. Never write talking points until there's a media story that requires response.

4. Individual media talking points should be very comprehensive; at least 1-2 paragraphs long.

 5. Details about ___ are among the basic school nutrition facts that reporters usually want to hear.
 6. A typical ___ runs between 150 and 250 words.
 7.  You should send your op-ed to every available news source simultaneously for maximum coverage.
8. Be sure to check for ___ before media representatives arrive for a cafeteria visit.
 9. Don't bring food for a live taste-test if the TV studio doesn't have a kitchen set.
 10. ___ are good communications vehicles to share your positive school nutrition stories.


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