Inside the Millennial Mind

Key Area 4: Communications & Marketing, Program Promotion, Code 4120

October 2016

See the magazine article associated with this exam.

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 1. The _____ generation returned to schools as parents in the 1980s and 1990s.  


                                                                                   

2. Millennials are 7.5 times more likely to be early adopters of technology.

 
                                                      

3. Roughly 36% of millennials track their daily food and beverage intake with an app.

 
                                                                                   

4. Every day, approximately _______ babies are born to Millennial parents.

 
                                                                                   

5. Most Millennial moms have their own YouTube channel.

 
                                                                                   

6. In one survey, a significant majority of Millennial moms reported they wanted to be a _____ parent.

 
                                                                                   

7. When parents visit your cafeteria for lunch, the only place they should "check in" is the front desk.

 
                                                                                   

8. Millennials tend to value social _______.

 
                                                                                   

9. The "Buy One Give One" campaign was sponsored by _______.

  
                                                                                   

10. Millennial consumers are said to live by two words: _______.

 
                                                                                   

 

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