Join the #GivingTuesday Movement

2014-11-12

In late 2013, the Oxford English Dictionary named "selfie" the word of the year. They did this because of the word's tremendous increase in usage. Oxford goes on to define "selfie" as a picture you take of yourself that is planned to be uploaded to Facebook, Instagram, Snapchat or any other sort of social networking website.

Let's turn that trend around and start taking "UNselfie" pictures. These "UNselfie" pictures would be of you and others celebrating the act of giving to the causes in which you believe. Being UNselfish!

Why “UNselfie” pictures?
The “UNselfie”  movement began as a strategy for Giving Tuesday, which is the first Tuesday following Thanksgiving, Black Friday and Cyber Monday. It is a day set aside, which began three years ago, to remind us to give back, be generous, donate to a special cause. Thousands of organizations, corporations, politicians and foundations from around the world have come together on this day to celebrate the idea of compassion, giving back, and being UNselfish!

The "UNselfie" movement is quickly proliferating as part of the third annual Giving Tuesday, a national day of giving highlighting worthy causes and nonprofits, launched by New York's 92nd Street Y and the United Nations.

To encourage people to participate in supporting the School Nutrition Foundation, we are asking members of SNA (individuals and groups) to post an “UNselfie” pic on social media—an image highlighting your support of the School Nutrition Foundation and its efforts to secure funds for education, research, and scholarships for members of SNA.

Visit www.schoolnutrition.org/GivingTuesday to learn more about the day. Also, remember to tweet us at @SchoolLunch and @BeyondBreakfast on Twitter. You can also add hashtag #GivingTuesday to your tweets.

Spread the word about the School Nutrition Foundation
Take a photo of you or others holding up a sign saying you support the Foundation. We have two versions of the banner. You can include the reason why you support the School Nutrition Foundation on one of the signs. (Consider a photo of a group of school nutrition professionals in your school, district, or state.) Then post the photo on Facebook, Twitter, Instagram and other social media sites and send a copy to snf@schoolnutrition.org. The Foundation will be sharing your “UNselfie” photos on their Facebook page and www.schoolnutrition.org/GivingTuesday leading up to and on Giving Tuesday, December 2nd.

This year Giving Tuesday is going to be huge. Join the movement and celebrate that day; ask people to post "UNselfie" photos and do unselfish acts. Remind us all what giving without expectations is about and how great it feels!

Even though it is just one day, we could very well have started something big that could reverberate into the other days of the year.

Contact Us

120 Waterfront Street, Suite 300
National Harbor, MD 20745
servicecenter@schoolnutrition.org  

Tel (301) 686-3100
Fax (301) 686-3115

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