Increase Breakfast Participation; Promote NSBW!


We’re less than a month away from the National School Breakfast Week kick-off on March 7th. Help parents, students and administrators understand the importance of your breakfast program. This year’s theme, “Wake Up to School Breakfast,” reminds the entire school community of the benefits of beginning the day with a wholesome breakfast. Research has shown that those who eat a well-balanced meal early in the morning are more likely to perform better in the classroom and beyond.

Engage students and celebrate the week with activity sheets and an art contest. Be sure to download the free artwork to spice up your menus, too.

Educate parents about NSBW by sending a backpack brochure highlighting facts about school breakfast. Also available in Spanish!

Check-out the tools and resources available to help you organize a complete marketing program. Craft the perfect campaign for your school community with a press release template, social media tools and much more.

Visit to access the free resources which were developed to make your job easier!

The 2016 NSBW tools and resources are made possible by:

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The School Nutrition Association has a presence in every state across the country. View links to many of the state associations to find out more about what SNA is doing nationwide. 

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