Giving Tuesday Secures Over $5,000 for the Foundation

2014-12-05

Giving Tuesday was a fantastic day for the School Nutrition Foundation! The Foundation received 58 contributions totaling $5,875 in response to the promotion of Giving Tuesday. The total raised was more than 25% of the total secured in the entire preceding fiscal year. And that’s before the matching funds from Network for Good!

Members of SNA participated in making the day successful with UNselfies—the photos that proclaim support of the School Nutrition Foundation on Giving Tuesday. In addition to UNselfies of individual members, group UNselfies were popular, including one of the SNA members in Cabarrus County Schools (seen below) in Concord, N.C., and one of the SNA Midwest regional leaders. The Board of Directors of the Foundation posted the first group UNselfie following its meeting in October to kick off the effort.

A few SNA industry members also supported Giving Tuesday by posting group UNselfies. AccuTemp Products, Inc., promoted Giving Tuesday through social media and also issued a challenge to other industry members to encourage their employees to support the School Nutrition Foundation on Giving Tuesday. AccuTemp had 100% employee participation in the effort.

UNselfies were posted on the Facebook pages of the School Nutrition Foundation and the School Nutrition Association, along with Facebook pages of numerous SNA members. Information on Giving Tuesday was featured on the SNA website with weekly web stories and UNselfies on the slider on the homepage leading up to Giving Tuesday. The added dimension of SNA members reaching out to other SNA members to encourage them to participate widened the audience who learned about Giving Tuesday and also about the important role that the Foundation plays in providing education, research and scholarships for SNA members.

If you missed the opportunity to give on Giving Tuesday, please consider making a gift TODAY! To make a gift online, click here.

IT’S NOT TOO LATE to make a difference for the men and women who provide millions of nutritious meals for students each day.

The 2014 Annual Fund will include all gifts through December 31, 2014. Contributions to the School Nutrition Foundation are tax-deductible. Generous procrastinators get busy in December, with 10% of annual giving occurring in the last three days of the year.

Giving Tuesday will become an annual event for the School Nutrition Foundation. Watch for new, exciting opportunities to participate in 2015.

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National Harbor, MD 20745
servicecenter@schoolnutrition.org  

Tel (301) 686-3100
Fax (301) 686-3115

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