Schools to Celebrate National School Breakfast Week (March 6-10)



Contact: Diane Pratt-Heavner  


Schools to Celebrate National School Breakfast Week (March 6-10)  


"Take the School Breakfast Challenge” Campaign Promotes the Benefits of School Breakfast

NATIONAL HARBOR, MD – School cafeterias across the country will celebrate National School Breakfast Week (March 6-10) by encouraging students to “Take the School Breakfast Challenge” and kick off their day with a nutritious school breakfast.

Busy weekday mornings make it challenging for many families to carve out time for a balanced breakfast at home. With 90,000 schools nationwide participating in the School Breakfast Program, students can choose from a variety of healthy breakfast options when they arrive at school. School Nutrition Association’s 2016 Operations Report found that School Breakfast Program participation continues to increase as more schools allow students to conveniently purchase a healthy breakfast outside of the traditional cafeteria line. The survey found that nearly half of school districts surveyed utilize alternative breakfast service venues such as Grab & Go breakfast kiosks outside of the cafeteria and Breakfast in the Classroom options.

The National School Breakfast Week “Take the School Breakfast Challenge” campaign gives schools an opportunity to educate families about the breakfast options available at their schools and how school breakfast provides a healthy, energizing start to the day for students. Every school breakfast meets federal nutrition standards limiting fat, calories and sodium, and school nutrition professionals encourage students to choose from an assortment of fruits, vegetables, whole grains and low fat or fat free milk.

As part of next week’s campaign, schools will celebrate the benefits of school breakfast with special menus, decorations, cafeteria events, activities for students and more. To get parents in on the fun, the School Nutrition Association will host a National School Breakfast Week giveaway contest on and feature stories from breakfast programs around the country on Tray Talk was launched to share success stories straight from the cafeteria and raise awareness of the positive difference school meals make in students’ lives.

National School Breakfast Week was launched in 1989 to raise awareness of the School Breakfast Program and to promote the links between eating a nutritious breakfast, academic achievement and healthy lifestyles. The “Take the School Breakfast Challenge” is made possible by the nonprofit School Nutrition Association, Kellogg’s and Potatoes USA.

About School Nutrition Association:
The School Nutrition Association (SNA) is a national, non-profit professional organization representing 57,000 school nutrition professionals across the country. Founded in 1946, SNA and its members are dedicated to making healthy school meals and nutrition education available to all students. For more information on school meals, visit

About Kellogg’s:
At Kellogg Company (NYSE: K), we strive to make foods people love. Our beloved brands nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit

About Potatoes USA:
Potatoes USA is the marketing organization for the 2,500 potato growers and handlers operating in the United States. To find out more about how potatoes can work on school breakfast menus and to enter your school foodservice recipe into Potatoes USA’s “Wake Up with Potatoes!” recipe contest, visit


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