Education Sessions: Communications & Marketing

Nutrition | Operations | Administration | Communications & Marketing | Roundtable Sessions  

Before You Say What You Think, T.H.I.N.K!
Have you ever wished you had an ‘undo’ button for something you said? Learn to keep your foot out of your mouth…permanently! In this fun, interactive presentation, strengthen your “cerebral filter” by using the T.H.I.N.K method of communication.

Creating Memorable Presentations
What’s the intrigue with TED Talks? Explore how to develop short, sharp, engaging presentations that will sell your program to board members, parents, staff and students. Learn how to develop and incorporate your own graphics into a PowerPoint presentation by using paper, pens and a cell phone.

Engaging Parents to Promote Healthy Schools
Parents can be effective advocates for positive changes at school including engagement in school nutrition programs. Come learn about resources from CDC, USDA and Action for Healthy Kids to engage parents in promoting healthy school nutrition environments.

Gold Standard Marketing
Regardless of your district size, learn from a small district with a reputation for exceptional marketing success. Social media, marketing plans and continual evaluation are key. You will leave with tools and ideas you can use to reach every stakeholder in your community.

Harness Millennial Power in Your Cafeteria
Millennial moms CRAVE details on all aspects of their kids’ education—including school meals! The opportunity for positive impact is HUGE! Learn the best ways to reach this customer segment through today’s technologies.

How to Motivate and Engage Gen Z
Gain important insights on how Generation Z (aka The Founders) views and interacts with the world, as well as common food buying behaviors. Leave with a deeper understanding of these customers and a list of ideas for meaningful engagement.

Marketing on a Budget
The opportunities to market your programs seem endless—find the right approaches for you and your team. Review successful program strategies, tools, techniques and resources…all focused on a budget- conscious (time and money) perspective.

Marketing Strategies that Work!
Join award-winning marketer Kern Halls, who will highlight proven marketing strategies, as well as demonstrate fresh approaches for your program, to increase participation. Learn how to apply the tactics used by corporate America to attract potential customers.

My Kitchen is Your Kitchen/Mi Cocina Es Su Cocina  
Offered in Spanish, this session is focused on customer service with lots of examples of stories, pictures, videos, and testimonials that lead you to understand the relationship between students and yourself. The challenge is not to get students to visit your cafeteria, but rather keep them coming back again and again! Therefore, we will discuss creative promotions and activities made for kids that keep students interested not only in the food, but in their personal experience with their favorite school nutrition professionals.

Esta sesión se centra en el servicio al cliente con una gran cantidad de ejemplos, anécdotas, imágenes, videos y testimonios que lo llevaran a entender la relación entre los alumnos y usted. El reto no es conseguir que los alumnos vayan a su cafetería, sino más bien hacer que regresen una y otra vez. Por lo tanto, vamos a discutir incentivos creativos y actividades creadas específicamente para niños que mantendrán a sus alumnos interesados no sólo en la comida, sino en la experiencia personal con su "persona favorita en la cocina."

Small Districts Can Do Great Marketing
Do you feel like you are a one-person team? You, too, can be an awesome marketer without the help of a large staff. Come learn and discuss how small districts can make a giant impact.

Smarter Lunchrooms Techniques: Increase Veggie Consumption
We want healthy students, not healthy garbage cans. Pinellas County (Fla.) partnered with behavioral economist Dr. Joseph Price to discover ways to motivate students to consume more healthy foods. Simple games and changes to cafeteria ambiance work wonders!

Smarter Lunchrooms: Putting Your Plan into Action
Join Cornell’s Kathryn Hoy as she teaches Smarter Lunchrooms techniques. Using photos of actual cafeterias, Hoy will lead you through best practices you can implement without delay!

Tempting Teens to Eat School Breakfast
With increased choices and growing autonomy, attracting middle and high school students to the School Breakfast Program can be tough. Join us to learn how to use the 4 Ps of marketing to optimize your breakfast program and attract secondary students to eat breakfast at school.

The Magic Kingdom Way to Healthy Food Choices
Join popular SNA speaker Maureen G. Mulvaney (MGM) as she explores world-class customer service that uses ENVIRONMENTAL CUES to influence dining decisions like Disney’s Magic Kingdom! Learn strategies, cues and techniques that will help you give gentle nudges to influence the eating behaviors of students, while providing a “Magical Lunch Experience.”

Use Your #SocialMedia Savvy to Take the 2017 #SchoolBreakfastChallenge
Join social media expert Dayle Hayes and nutrition marketing professional Dave Grotto for an “edu-taining” session on getting #Social with your #NSBW and #NSLW promotions. Learn how to best use Facebook, Twitter, Instagram and other social channels to interact with Gen Z students, promote your programs and get the most out of National School Breakfast Week’s 2017 theme “Take the School Breakfast Challenge.”

Contact Us

2900 S. Quincy Street, Suite 700
Arlington, VA 22206  

Tel (703) 824-3000
Fax (703) 824-3015

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