PR Campaign

About the Campaign

SNA members shared the need to positively promote school meal programs… and SNA listened! School nutrition professionals serve more than food; you serve better concentration, improved test scores and healthy meals to over 30 million kids each day. This page features great resources which you can download, share and use to help spread the word about the power of school meals and the heroes who serve them.

Goals of the campaign:

  1. Position school meals as critical to the education environment, student health and performance
  2. Promote and celebrate school nutrition professionals
  3. Change perceptions/stereotypes about school meals and school nutrition professionals

Below outlines how you can participate using the available tools:

SNA's PR Campaign Customizable Flyers Customizable Flyers
These breakfast and lunch flyers can be used any time of the year. Once you download the documents below, you can easily customize them by adding your school’s name, state, website URL and price per school meal. Educate parents on your school meal programs with these one-page documents

Shareable Content
This creative content is meant to be shared across different social media platforms (Facebook, Instagram, Twitter, Pinterest, etc.). There are two types of shareable content  :

SNA's PR Campaign Shareable Content  

  • The first type will be posted to SNA’s social media pages and can be shared, re-tweeted and re-posted by all members.
  • There will also be shareable content created exclusively for members/districts to share on behalf of their school nutrition program.

All shareable content will be released in phases throughout the year. We will alert you when new content is available. You can always see which pieces of shareable content are currently available. Similar to the customizable flyers, this content can be shared, re-posted and re-tweeted throughout the year.

SNA's PR Campaign Magazine Ads  

Magazine Ads
Two ads appear in the September/October issues of American School Board Journal and Principal magazine. These ads feature school nutrition operators and their students from Minneapolis (Minn.) Public Schools.

This animated video brings the campaign to life in a creative and fun way by highlighting hard-working school nutrition professionals.    

The video is also available on YouTube, which you can use to share, embed or email the video, or you can view the video now below.

Contact Us

120 Waterfront Street, Suite 300
National Harbor, MD 20745  

Tel (301) 686-3100
Fax (301) 686-3115

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SNA State Associations

The School Nutrition Association has a presence in every state across the country. View links to many of the state associations to find out more about what SNA is doing nationwide. 

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