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Tuesday Morning - October 2, 2012

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October 2, 2012

Table of Contents

New PR Tools and Talking Points about Calorie and Portion Limits

Updated SNA Meal Pattern Guide and Resources on SNA’s Meal Pattern Web Page

Farm Bill Update

SNA Leaders Met with USDA Officials on Meal Pattern Challenges

Congressman King Introduces No Kid Hungry Bill

USDA FNS is Seeking Comments - Independent Review of Applications Required by the Healthy, Hunger-Free Kids Act of 2010

National Farm to School Month

National Childhood Obesity Awareness Month Proclamation

USDA Announced Support for Schools in Meeting New School Meal Requirements

October 9, 2012 Webinar: The School Day Just Got Healthier - Faith Based Organizations

October 23, 2012 Webinar: USDA and the Alliance for a Healthier Generation:

Teaming Up for School Success

USDA: “Together We Can” Feed Kids During the Summer

In Every Issue

SNA Legislative Action Center

Legislative Toolkit

New PR Tools and Talking Points about Calorie and Portion Limits

SNA has developed new resources to respond to negative news stories featuring student complaints about school meals and new calorie/portion limits.

SNA continues to promote positive stories to national media outlets, but to respond to specific inquiries and complaints in your communities, you are invited to download “Defending School Meals.” This document features talking points and a customizable letter to the editor. Members are also encouraged to share SNA’s new 30-second Public Service Announcement, featuring school foodservice professionals and the delicious, nutritious food they serve. To download the video, click here.

These resources and other PR tools, including tips for dealing with the media, can all be found at www.schoolnutrition.org/pr.

Updated SNA Meal Pattern Guide and Resources on SNA’s Meal Pattern Web Page

You can download helpful resources and tools to navigate the new meal pattern at www.schoolnutrition.org/mealpattern. This includes USDA memos, the revised Meal Pattern Implementation Guide, executive summaries from SNA’s Annual National Conference, press release templates and more. SNA has also updated the meal pattern implementation guide, entitled We Can Do This: Advice and Resources for Meeting the New Meal Pattern. The October 2012 version of the guide, also available at www.schoolnutrition.org/mealpattern, is designed to provide sample menus, resources, and other valuable tools needed to interpret and implement the new meal pattern regulations.

Farm Bill Update

Congress has passed a short-term spending bill (H. J. Res. 117) before recess. Any action on a Farm Bill is on hold until the “lame duck” session that begins on November 13th. During that session, the possibilities are passage of a five-year reauthorization to a shorter extension, passed on its own or as a rider on other legislation such as a budget deal, or no action until the start of the new Congress in January 2013.

SNA Leaders Met with USDA Officials on Meal Pattern Challenges

Recently, SNA leaders met with representatives from the U.S. Department of Agriculture (USDA) to discuss the implementation of the new nutrition standards and to share input from SNA members, including successes, suggestions and creative ideas for overcoming challenges of the new meal pattern regulation. Background information was gathered from an SNA news article created to gather more information about the challenges facing SNA members as the implementation phase began this school year. SNA has vowed to maintain the dialogue with USDA and encourages SNA members to continue to share their comments on the article.

Those attending the recent meeting from SNA included: SNA President Sandra Ford, SNA CEO Frank DiPasquale, SNA Industry Representative Gary Vonck, Montgomery County Maryland Food Director Marla Caplon, and SNA Vice President of Child Nutrition & Policy Cathy Schuchart. Those participating on behalf of USDA included: Under Secretary Kevin Concannon, Chief of Staff Dan Christensen, Associate Administrator Tim O’Connor, Child Nutrition Division Director Cindy Long, and Brenda Lisi and Laura Griffin, who are two Special Assistants to the Deputy Under Secretary and Administrator, respectively.

USDA FNS has released a revised Questions and Answers earlier this month. The Q&A now includes a table of contents and is organized topically, among other revisions.

Congressman King Introduces No Kid Hungry Bill

On September 14, 2012, Representative Steve King (R-IA) introduced a bill (H.R. 6418) with the goals of repealing the meal pattern rule and amends the Richard B. Russell Act to prohibit the imposition of calorie maximums. The legislation, “No Hungry Kids Act,” has eleven cosponsors. To read the text of the bill, click here.

USDA FNS is Seeking Comments - Independent Review of Applications Required by the Healthy, Hunger-Free Kids Act of 2010

In accordance with Section 304 of the Healthy, Hunger-Free Kids Act of 2010, a proposed rule was released which would require local education agencies participating in the National School Lunch Program and demonstrating high levels of, or a high risk for administrative error associated with certification, verification, and other administrative processes to conduct an independent review of the initial eligibility determinations for free and reduced price school meals for accuracy prior to notifying households of eligibility or ineligibility.

This proposed rule is expected to reduce administrative errors in eligibility. To read the full posting, click here. Please review the notice and share your comments with Cathy Schuchart, SNA Staff Vice President of Child Nutrition & Policy, at cschuchart@schoolnutrition.org by October 30, 2012.

National Farm to School Month

October is National Farm to School Month, a time to celebrate the connections that are happening all over the country between schools and local food. For resources and tools regarding Farm to School Month, visit www.farmtoschoolmonth.org/resources.

National Childhood Obesity Awareness Month Proclamation

On August 31, 2012, President Obama released a proclamation declaring September 2012 as National Childhood Obesity Awareness Month to rededicate the country to the critical nature of childhood obesity. In the proclamation, President Obama recognizes the First Lady’s work with the Let’s Move! initiative, as well as the 4,000 schools that have met the HealthierUS School Challenge. To read the proclamation, click here.

USDA Announced Support for Schools in Meeting New School Meal Requirements

On September 13, 2012, Agriculture Deputy Secretary Kathleen Merrigan and Agriculture Deputy Under Secretary for Food, Nutrition and Consumer Services Janey Thornton, PhD, SNS, hosted a media conference call to announce new grants to support schools as they strive to serve healthy food, provide nutrition education, and create an environment focused on healthy eating and physical activity. For more information, click here.

October 9, 2012 Webinar: The School Day Just Got Healthier - Faith Based Organizations

Join this webinar to learn more about tools available to help you share the news about the meal pattern changes with your congregation or organization. This webinar will address how you can help to make the day healthier at your place of worship. First Lady Michelle Obama has recorded a back to school message to students on the new school meal changes that you can watch by clicking here.

Please use this link to participate in the October 9th (3:00 pm ET) webinar. For telephone access, please dial 1 (800) 621-9468, access code 2916980#. If you have any questions, please email collaborate@usda.gov.

October 23, 2012 Webinar: USDA and the Alliance for a Healthier Generation: Teaming Up for School Success

Join this webinar to learn more about how the USDA's HealthierUS School Challenge (HUSSC) and the Alliance for a Healthier Generation's Healthy Schools Program (HSP) are working together to help make schools healthier places. A new, streamlined award recognition process encourages schools to meet recognition in both programs. Hear from districts that have achieved success in both programs and learn how your school can do it, too!

Please register here to participate in the October 23rd (2:00-3:00 pm ET) webinar.

USDA: “Together We Can” Feed Kids During the Summer

USDA’s “Together We Can” Partnership Series for community and faith-based organizations webinar program shares opportunities to collaborate with USDA to help those in need in your community. These sessions will be available via Microsoft Office LiveMeeting (Webinar) and are free of charge for all participants. You will need access to a phone line and a computer with internet access to participate. Please note that you must register for the webinar to receive additional information. To learn more about the series or to register, click here.

Webinar Schedule:

  • Wednesday, October 31st (2:00 pm EDT): Together We Can Build our Partnership: More Opportunities to work with USDA

SNA Executive Team and Regional Director State Visits for October

October 2, GCNF Board Meeting, National Harbor, MD

October 5-6, Maryland State Conference, Ocean City, MD

October 6-9, Food and Nutrition Conference and Expo, Philadelphia, PA

October 12-15, Association of School Business Officials Annual Conference, Phoenix, AZ

October 17, Industry Advisor Board Meeting, National Harbor, MD

October 18-20, SNA Fall Committee Days, National Harbor, MD

October 18-21, New York State Conference, Niagara Falls, NY

October 19-21, Kansas State Conference, Wichita, KS

October 20-23, American Academy of Pediatrics Nat’l Conference & Exhibition, New Orleans, LA

October 21-22, Vermont State Conference, Fairlee, VT

October 22-24, Massachusetts State Conference, Worcester, MA

October 25-27, Indiana State Conference, Fort Wayne, IN

October 25-27, Maine Fall Conference, South Portland, ME

October 27-31, American Public Health Association Annual Meeting & Expo, San Francisco, CA


 
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