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Marketing 101

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Marketing 101

What is Marketing 101?

What does the course offer?

  • The course is divided into three sequential lessons to help school nutrition directors and managers learn how to develop and implement marketing plans.
    • Lesson 1: Principles of Marketing
    • Lesson 2: Marketing Mix and Message Communication
    • Lesson 3: Budget, Evaluation, and Implementation
  • Marketing 101 is approved for 4 hours in Key Area 4 Communications/Marketing for the School Nutrition Association’s (SNA) Certification Program.
  • This course also qualifies as 4 Continuing Education Units (CEUs), which may be used toward certification renewal.

Are there supporting materials?

  • After you have finished the Marketing 101 online course, you can access the Marketing 101 Training Course Pack.
  • The course pack is a series of 8 lessons. Each lesson includes one lesson plan, PowerPoint deck, group activity sheet, employee handout, case study, and quiz.
  • The employee materials are available in Spanish and English.

Where can I purchase these materials?


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