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Participate in the First Whole Grain Sampling Day

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February 14, 2012—Want to give your students an opportunity to try some of your operation’s delicious whole-grain products? Consider participating in the Whole Grains Council’s first Whole Grain Sampling Day on April 4.

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The Whole Grains Council invites school nutrition operations, restaurants, supermarkets and manufacturers to take part in this sampling event to help introduce consumers to what just may become new whole-grain favorites. In recent years, consumers have gravitated increasingly toward whole grains. The Whole Grains Council cites a 2009 survey by Kellogg’s in which 36% of consumers said that they eat whole grains because they enjoy the taste. This figure is up from a 2006 Harris Interactive survey in which 13% cited taste as a purchase motivator.

According to the Whole Grains Council, two factors can be attributed to the rise in whole-grain consumption. First, companies have worked to introduce more whole grains into the market, and additionally, consumers’ palates have become more accustomed to the taste of whole grains.

The Whole Grains Council hopes that Whole Grain Sampling Day will “help get whole grains into the mouths of consumers.” On April 4, perhaps your school or operation can substitute an item usually served on white bread with a whole-grain option or offer taste testing of some whole-grain items that you may be considering serving on the menu, among other ideas for Whole Grain Sampling Day.

If you’re unable to celebrate Whole Grain Sampling Day on April 4, the Whole Grains Council encourages you to celebrate on another day that week.

For more information about Whole Grain Sampling Day, visit http://wholegrainscouncil.org/get-involved/whole-grain-sampling-day.

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Whole Grain Sampling Day


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