Strategic Realignment

In 2013-14, SNA embarked on an ambitious project to improve the alignment of SNA’s governance, programs and Headquarters organizational structure to meet the priorities of its strategic plan. The project was developed and managed with the assistance of Tecker International, LLC, an association and management consultant, which was selected in a competitive review process.

Over the course of several large and small group meetings that included SNA’s full Board of Directors, members of the Headquarters senior management team and several other key Association stakeholders, every single element of the Association was drilled down and scrutinized. Those involved looked closely at all programs, services, campaigns; at Headquarters infrastructure, governance structure; advocacy approaches, etc. This comprehensive assessment laid the foundation for the development of a brand-new strategic plan, officially approved in Spring 2014.

You can see how the Strategic Plan becomes the cornerstone to direct all future efforts. The Board will take this Strategic Plan and review it each year to adjust the objectives as necessary and establish a new set of strategies for the coming months. We anticipate that another deep dive to determine that we are still on course with the basic goal areas will take place every five years.

SNA is proud of the work that everyone involved dedicated to this effort. It is a genuine testament to the collective will and commitment of the leaders and staff of this organization toward ensuring that SNA’s decision and work processes are positioned for nimble response to current and anticipated opportunities and challenges.