Making the Case for Membership

April 3, 2013 – With the introduction of SNA’s Membership Toolbox, it’s never been easier for SNA state affiliates and local chapters to promote and grow membership. With this innovative resource developed by SNA’s Member Services Committee and SNA Headquarters staff, you can get resources you need to display, present and distribute at your next state or chapter event delivered on a simple computer flash drive.

This electronic toolbox includes two PowerPoint presentations outlining the benefits of belonging to SNA and membership recruitment and retention ideas; a video with firsthand testimonials about the benefits of School District-Owned Membership; an upbeat, fun song detailing the various rewards of individual membership; and a brochure template that allows you to easily add state images and relevant contact information. Additionally, you will receive flyers about various SNA programs and events, as well as information about the STEPS Challenge, the personal wellness program designed specifically for SNA members. Plus, along with the flash drive, the Toolbox includes a table-top banner and how-to checklist to help you create a membership booth/table display at your next event.

Need more information on innovative ways to use these resources and other recruitment tools (including two new brochures)? SNA’s Member Services Committee will present an education session, “The Membership Toolbox,” this summer at the Annual National Conference (ANC) in Kansas City, Mo. For questions about obtaining these and other helpful recruitment resources, contact SNA Marketing Specialist Emily Mannel via e-mail at

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