Something to Celebrate: SNA Releases 2012-13 Promotional Calendar

July 13, 2012 – Special cafeteria promotions are among the most tried-and-true strategies for building participation. Children are attracted by special events and activities that make the cafeteria fun and full of (pleasant) surprises. As you head back to school in the weeks to come, it’s time to mark your calendar for the different promotions and celebrations you plan to conduct. Turn to SNA’s annual online Promotional Calendar, a free member service produced by the editorial staff of School Nutrition and now available at

Of course, you already know about National School Lunch and Breakfast Weeks, not to mention such traditional holidays as Halloween and Valentine’s Day. Maybe you have already begun brainstorming ideas to coincide with Dr. Seuss’ Birthday, Cinco de Mayo or the Super Bowl. But what about National Cherry Month, Be Kind to Animals Week or Sandwich Day? If you seek new ideas—and new events to celebrate—this is your go-to resource to find new dates and occasions that lend themselves to engaging cafeteria activities.

The Promotional Calendar includes monthly, weekly and daily celebrations for the 2012-13 school year, as well as suggestions for decorations, costumes and activities, along with fun facts to get you started. In addition, you will find many website links, as available, to sponsoring organizations or other online resources that can provide ideas, materials or background information.

If you know of an observance that you think should be included in this annual resource, please let SNA know, so it can be researched for the following year’s Promotional Calendar. Send an e-mail with the name of the event, the sponsoring organization and the observance date to Please note that the Promotional Calendar is not intended to be a comprehensive listing of all observations, and inclusion in this resource does not imply SNA’s endorsement of any events or observations. While SNA monitors sponsoring organizations for updates, please note that dates are subject to change.

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