DoSomething.org’s Fed Up Campaign Paints an Inaccurate Portrayal of School Meals

2013-12-04

December 4, 2013 - This week, DoSomething.org is expected to release a “report of the true state of school lunch” based on their Fed Up campaign.  The campaign, http://fedup.dosomething.org/fedup, asked young people to post photos of their meals, complete a short survey on their impressions of school lunch, and vote either “eat it” or “toss it” on posted photos. 

The School Nutrition Association (SNA) encourages students to get involved in their school meal programs and SNA members welcome student feedback as they plan menus that meet new federal nutrition standards and student tastes. 

However, the Fed Up campaign promoted negative attitudes to school meals, and with marketing messages like “Got a gross burrito? ‘Poo-rito’ explains everything we need to know,” DoSomething collected exaggerated photos and captions that do not represent the true state of school meals.  Many of the photos posted do not picture school lunches under the National School Lunch Program, and instead depict a la carte items (which will meet new nutrition standards starting fall 2014), lunches from home, fast food meals, or lunches purchased on college campuses.

When the campaign launched in September, SNA CEO Patti Montague sent this letter to DoSomething.org on behalf of members regarding campaign inaccuracies.  SNA has also encouraged members to post photos of their school meals to the site.

SNA members have a new opportunity to show the true state of school meals. USA Today, which recently  reported on findings of the DoSomething.org campaign, is also requesting school lunch photos, submitted by Friday, December 6.  

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